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Finding Happiness and Purpose Outside of Sports with Adrienne Starr

In this episode of Life Beyond the Game, Joe Hawley and Adrienne Starr dive into the work she does helping athletes transition out of sports. How can former athletes find camaraderie, manage their time, and create impact for a life full of meaning and happiness? When an athlete's career ends, the journey is really just beginning, and there are practical steps we can take to create a new map for our lives.

Adrienne Starr’s Story

Adrienne Starr has spent the last decade on her free agent grind. As a true utility player, she has navigated the professional sports world with her hands in talent management, client services, marketing, event execution and most importantly a development coach. Additionally, Adrienne has found meaningful ways to give back to others through her work with organizations such as the National Down Syndrome Society and Dedication to Community. 

As a Double Dawg of The University of Georgia, she holds a Bachelors in Biological Sciences and a Masters in Sport Management and Policy. Adrienne continues to pursue her purpose of helping athletes achieve success beyond sport while sparing no effort to encourage professionals in the collegiate and professional space to collaborate.

Adrienne Starr professional athlete transition coach
Adrienne Starr, Coach for Professional Athletes

Discussed in this episode:

  • How Adrienne starting working with athletes and the problems she was seeing 
  • Being proactive rather than reactive 
  • How athletes can prepare for the transition out of the league and embracing the mourning process
  • Giving yourself time each week to work on yourself 
  • Finding camaraderie, managing time, creating impact as a guide for your time outside of the league 
  • Establishing your core values and creating a game plan for your life
  • Understanding abundance. There is room for everybody and it’s okay to find support 
  • Seeing happiness as the impact you are having rather than the money you are making 
  • Avoiding the comparison game 
  • How to respect your feelings 

Connect with Adrienne Starr

Instagram | @adriennefstarr

Website |

Connect with Joe Hawley and The Härt Collective

Website | Joe Hawley

Instagram | @joe.hawley

Website | The Härt Collective

Instagram | @the.hart.collective